A Manager’s Guide to Marketing Crypto

Bitcoin, Ethereum, Cardano; cryptocurrencies have made their mark on the investment industry, and even alternative funds have struck a fancy with them. According to Autonomous Next, there are now more than 120 hedge funds dedicated to trading cryptos, amounting to a total of over $2BB of assets under management (as per Cheng, 2017). If you are an alternative fund manager jumping on the crypto wagon, there are some special considerations you should take into account about how you are marketing your funds.